Why Company Logos are so Important

Why Company Logos are so Important

Company LogosWant a successful business? Simply establish a strong identity. But, what’s a logo got to do with it?

Well, it’s all about visual branding. Remember the common phrase “a picture is worth a thousand words”.

Think about widely known brands like Nike, Apple, and McDonald’s to mention but a few. You can easily visualize their logos. Right?

A quick glance at the logo and you associate it with the company it represents.

Whether you run a small or big business, you need an identity, and here is why.

1. Helps to build a corporate identity

It’s vital that you consider how the outside world sees your company. When you put this into consideration, it will help you create a corporate identity that will see your business become successful. A logo may be seen as just a mere image, but it’s so powerful that it can convey your mission statement, ideas, and core values. Using a logo, you can convey what your business is about without using so many words.

2. Differentiation

You don’t want to be just another business. It’s a fact that you are highly likely to operate in a saturated marketplace. Having a catchy logo is one way to stand out from the cloud. When you stand out your business will not be confused with other businesses offering the same services or products. It also shows originality.

3. Repeat exposure

Repetition helps people to learn and store ideas in their memory. It’s difficult for people to remember all the words that you use to describe your business. But, the site of your logo will help them derive meaning and stories.

4. Help customers to easily recognize your brand

With so many existing businesses or new ones coming up, you need to grab people’s attention quickly.

A good business logo will help customers easily recognize your brand regardless of where the logo is displayed. Imagine visiting a new place and you want to get something to eat. The sight of a big “M” tells you there is a McDonald around.

A good logo has the potential to immediately arouse attention and also helps customers know precisely what your business is about.

But, don’t try to compete with other company logos. For instance, taking a logo and changing the color. This will only confuse customers as they already associate the logo with another business and you may find yourself in a legal suite.

5. Helps to stir up an emotional response

Marketers will tell you that customers make purchase decisions based on color and visual perception.  For instance, the use of black colors may evoke a formal feel. Your business logo draws a negative or positive reaction from customers. When you have a logo that draws positive reactions, customers will have good memories of your business. This increases the chances that they will purchase your product or service.

6. It proofs professionalism and builds trust

Although a logo is a small part of your business, it’s critically vital. Don’t ignore the power of “the first impression”, as this is what will get investors, customers, and vendors noticing you. If you have a poorly designed logo, it will give the impression that your business is not serious. This may affect your potential to grow your business as people will find it difficult to trust what you are offering.


Although it plays an important role in your business, keep in mind that a logo alone won’t win you, customers. By providing good services you will build trust, and your logo will remind your customers why they value you.